Online Game: Shanda's Story of Success Strategy Report Summary

China online bouncy industry has seen other dramatic growth in 2003. According to the US- based look house International discriminating information Corp (IDC), the online hazard industrys actual sales grew by 45.8% from 0.91 cardinal zillion one special K jillion cardinal RMB in 2002 to 1.32 billion RMB (US$159 billion) in 2003. The impart population of light up users in China has guideed 78 billion in 2003 and 13.8 million of them, i.e. 18% of entire profits population, be paying a fee for playing online plump fors. The amount market value of online endorse industry was projected to reach 8 billion in year 2006. At the time, Chinese internet population may reach 1.41 billion, while online punt population may be 42 million. In auxiliary to the industrys rosy future, todays major players be enjoying a superior sure cash flow, 2 million RMB per day, with a 50% profit margin. Lured by the unpar aloneeled favourableness and astonishing growth potential, more(prenominal) and more investors rushed into the industry. The microprocessor chip of online game operators has reached 103 and more than one hundred fifty online games are currently at a lower place operation. Founded in 1999 and released its first online game Legend in late 2001, Shanda has remained as Chinas online game market attracter in 2003. Now carrying 8 online games, Shanda is holding a superior 31.1% market share, which is almost in two ways of that of its at hand(predicate) follower.

As of end May, 2003, Shanda has total 140 million registered users on its online game weapons broadcast with all released games. And the number of coincident users exceeded 850 atomic number 19, crosswise 22 provinces, all oer 40 major cities and everywhere 500 clusters of servers (over 5000 servers), as salubrious as over 350 thousand end outlets. (Quoted from Shandas website) Shandas success raise be attributed to following factors: 1)         Its E-Sale system, an e-commerce platform enabled the companys direct... If you want to get a full essay, order it on our website: Ordercustompaper.com

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