Major Concerns and Considerations for International Expansion of Kellogg

Kellogg should first hit the books the demand for dry metric mite harvest-home in India, based on cultural preferences and other preferences in breakfast food. Indians, rather like the Chinese, think that to start the sidereal day with approximatelything cold -- like cold milk on your metric grain -- is a shock to the system, (Bhan & Nemer, 2006). The company may not be able to sell many products, like Corn Flakes, in its current form. Adding warm milk will generate the flakes squashy and undesirable. Kellogg may need to shoot whether limiting the product delineate to Rice Krispies is a better option. The company should conduct expression to determine how much demand there may be for such products and whether there is existing competition for cold cereal. In addition, because Kellogg uses different grains for production of its cereal products, it may need to consider whether manufacturing the products in the Unites States is more cost effective or whether manufactu ring some of the products in India is more effective, taking into account the cost of developing and harvesting grains, for instance, costs of labor and production and quality moderate measures. Wheat, rice, corn, barley, sorghum and millet atomic number 18 grains grown in India, as puff up as sugar whip (U.S.Library of intercourse, nd).

While some are not currently apply in the production of cereal products, some may make suitable substitutes. Kellogg might alike have to consider which component part of India is most suitable for touch on cereals, based on infrastructure and abundance of grains. Other c onsiderations are historical data on crop y! ield or capacity, versus demand. References: Bhan, N. & Nemer, B. Brand put-on in India. Bloomberg Businessweek, 08 May 2006. Retrieved from http://www.businessweek.com/ present/content/may2006/id20060508_952455.htm U. S. Library of Congress (nd). India: Crops. Retrieved from http://countrystudies.us/india/103.htm.If you want to demand a full essay, order it on our website: OrderCustomPaper.com

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