Case Analysis

This report is to help you organize your thoughts about a scale and prep ar for our class discussions. Try to be as declare as possible in your answers and try to use twain relevant qualitative and quantitative data from the case to henchman your points.. List any outside concepts such as knowledge, principles, frameworks, or theories, if available, that can be applied to this case. Add more pages if unavoidable. 1. pass the problem: Describe the problem(s) or issue(s) that this case presents for your analysis? The of import problem discussed in this case is the introduction of the YUM food pee chain, Kentucky Fried Chicken, into mainland China. This initial introduction of a occidental food chain into Chinese culture was quite a challenge. Chinese businesses at this time were more focused on technology brands that showed high upsides and profits. The Chinese government also be a threat because they wanted YUM to enter the country at a slower contr olled pace. YUM also ran into problems with the government when they were trying to go the best and most profitable locations for their restraunts. Finding the best tierce party suppliers in China also proved to be a tough challenge entering the eastern market. This destitution of suppliers stunted YUMs initial growth a small bit.

YUM faced challenges from their competitors trying to find the perfect menu to approval the Chinese culture. YUM sent over multi-cultural team to do the ask research to enter the market success honorabley. 2. What are the similarities and what are the differences amid KFCs in China versus fast food restaur! ants in the U.S.? The similarities amongst the KFCs in China versus the fast food versions in China acquire with the iconic Colonel Sanders. YUM thought it was a great creative nous to keep Colonel Sanders around so the brand would have a mascot of sorts. Some menu items remained the same but that is where the similarities end. The differences between KFCs in China versus the fast food...If you want to get a salutary essay, order it on our website: OrderCustomPaper.com

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