Analysising Television Advertisements: Music Products

I confirm found cardinal ads for unison, such as compilations and greatest scores record albums they were e precise last(predicate)(prenominal) told told obtained between the times of 6pm and 8pm on stemma Four. The major(ip)ity of this time was taken up by the broadcasting of a consist concert of a chart topping entirely artist. The first conjureisement is for the annulus on-key Steppers album True Stepping. Their record political party is Virgin, so the advertisement began with a voluminous Virgin symbol surrounded with a white border this border remained idempotent through let on the advertisement and is the like with all Virgin medicine advertisements.This means cardinal can identify and concord all advertisements like it with the Virgin record label. The unison because began to play it was the bands number whizz hit and instantly grabbed the attention of any angiotensin converting enzyme who knew the song. The band itself is non widely known, simply t hey have make a number of songs featuring more(prenominal) famous artists than themselves. A list of these artists was thusly read step up to associate these freehand divulges with this smaller harvest. This was to make lot misdirect the record not totally for the main band that as well as, for the feature artists.The music continues to play and the tracks on the album be listed. The cashier then states Its so good you might just pauperization to shargon it with everyone else. An attractive schoolgirlish bird is then submitn, wearing very telling clothes, standing out function a mental synthesis with the album playing, extremely loud. There argon also some(prenominal) respectable onlookers, (men in suits, pensioners and mothers with young children) are watching with looks of shame on their faces. This essentially uses bring up to bewray the product however it also uses the be make of being unruffled.Loud music and the style of standing up over against the respectable bulk bring about this image and march on the send audience want to grease ones palms the product just to be cool and be in the in crowd where a lot of teenagers would like to be. Finally the narrator says the Virgin slogan Whatever turns you on and a figure of the box comes up with a large bell beneath it. The expense is stated and is made to stand out because it is a sympathyably low harm and is an important factor along with the graduate(prenominal) quality of the product, tending to make the great unwashed more likely to part with their money.The uphold advertisement is for a compilation of miscellaneous artists, of the dance and trace genres. The advertisement starts on a typical, boring, dim coloured, city bus. The television camera the zooms in on the back row, where a missy is reading the Holy countersign. in time the camera only just gives the looker time to take all this selective information in, before it continues its zoom into her golden eyes. In the pupil of here eye is a nun standing in battlefront of a stained glass window, the music then begins and the nuns vestments fall to the ground to weaken a stereotypical clubber.It is then that the spectator realises that it is not in fact a stained glass window but a set of disco lights and is a club not a perform or nunnery. A number of tracks are played and the appropriate artists are listed, the music stops and the camera zooms back to put down the girl looking shocked as though she has just found something out, or been converted The camera then zooms out to the front of the bus. The screen blurs and a picture of the box appears. No price is mentioned nor is in that respect any other information on the product.Then for the first time is the name of the product mentioned, The Clubbers Bible, and a slogan appears The Clubbers Bible worship your weekends. The advertisement starts off dull so that the contrast between the hopeful club and the grey bus is as large as possible. The bus is meant to show how boring your spirit is and how colourful your life could be if you brought this product it is appealing to our aspirational desires. The girl is reading the Bible for the simple reason of the products name.The nun in front of the stained glass window draws the viewer moreover into the ghostlike implications the product makes but then it is all change to the music side of the product. The advertisement again uses an attractive young woman as a indicative lever to bend the viewer towards buy the product. The club featured in the advertisement reveals more information on the consecutive nature of the product and makes people associate the perfection and holiness of the Bible with the product, clubs and the people within.This perfection is attempting to sell the product in the real and very imperfect world. The foundation on the front of the box is the same as that on the Bible again connecting the Bible and this product. A price is not mentioned at the end, probably because the product is kind of more expensive than it should be so less people would be spontaneous to part with their hard earned cash. The livelong advert carries a mainly religious theme to imply perfection and superiority so it appears higher up any rivals in the mind of the viewer. The third advertisement is for other compilation called R&B2.The music began at once with a recent hit by one of the featured bands. This accomplishment was to entice the viewer into concentrating on the advert to see if any other major artists are mentioned, which they are. The compilation is a double up CD and in the advertisement there are only six artists mentioned these are the most widely known in the compilation. The most renowned artists are the only ones mentioned because this would make people want to buy the whole record for individual or a view of the featured artists, not for the fact that there are many artists.The advertisement has no slogan but a price is mentioned and is also made very prominent. In this case the price is mentioned because it is very low and is then a good selling angle of the product and would jockstrap it to sell. The advertisers would have paid for this primary time (mentioned above) in order to catch their target audience, whom I believe to be mainly teenagers, because they have the largest effect on record sales. If they are not acquire the record themselves then they are having it bought for them as a gift.It is my belief that teenagers are the target audience because the majority of the crowd at the concert were teenagers therefore I come to the conclusion that this percentage will also be the equivalent for home viewers, the majority would be in their teens. Here are the reasons that I believe that the adverts are aimed at people in their teens firstly all of the people featured in the above advertisement, who were not artists, appear to be in their early twenties or teens, so teenagers can imag ine themselves in the place of those in the advertisement.Secondly, a lot of chic and appealing colours are employ throughout, which I find attractive, and I therefore conclude that other teenagers would like this and it would help the adverts to lodge themselves in the mind of the viewer. Finally, sex appeal is used in cardinal of the above advertisements, but only very mildly, and as a teenager one becomes aware, for the first time, of the use of sex in advertising in the real world.?